Want to show your Automotive Ad Agency how much advertising value you’re getting out of facebook?
Let’s do the math!
According to a recent study by Virtue your facebook fans is worth $3.6 to you in advertising value.
Here’s how you can figure out what your fan base is worth in advertising impressions.
A wall post to a fan ratio has been determined to be equal to a 1: (.96 ratio). The actual range was .44 to 3.6. We’ll use a 1:1 ratio. The greater the niche the higher the value.
This means one fan is equal to one impression with each wall post. If you have a three wall post per day strategy you would triple the impressions.
Here’s an example:
2000 fans = 6000 impressions
6000 impressions x 3 posts per day x 30 days = 540,000 impressions
540,000 impressions / 1000 x $5 CPM = $2,700 worth of value
$32,400 annually
With good content they say you can double or triple this number.
If you provide good content and stay away from retail offers you can expect your fan base to be worth between $64,000 – $97,200 annually in advertising value.
Bottom Line: More Fans More Value. Your actually cost is static.
Remember, this is just one value point of a strategic social media program. Other value points:
- Twitter Impressions
- SEO Rankings
- Pubic Relations
- Word of Mouth
- Media Connections
- Re Posts
- Re Tweets
- etc.
What is the overall value of a strong social program? One thing for sure everyday it grows in value. Make sure your automotive ad agency is on top of social media!
Let me know what you think your program is currently worth and I’ll tell you what I think.
Social media is easy to justify when the advertising value of just one segment is far greater than the actual spend.
Social Media should be part of every dealers marketing plan.
