Integration Closes More Sales According To Dr. John

It’s undeniable  Integration will make  your marketing more effective and provide plus leads.

However, Integration can also help you increase appointments and sales!

One industry expert recently showed us how Integration of call data can do just that.  

Dr. Mlinarcik of PCS Global has developed and incredible service and you should take a close look at.

Anytime I can find a low cost way to create more appointments and improve a dealers closing ratio  I’m all ears.

Dr. John’s and PCS Globals Integration strategy centers around the phone call.  Most dealers are recording their call traffic for marketing purposes but very few effectively use the call recordings for additional appointments.

PCS Global has several solution you should look at integrating into your call system.

  • Tele Pulse gives you a snap shot of each call by providing  a written overview of each call.  This saves you valuable time.  You won’t have to allocate the resources to listen to each call and it gets done everyday.  The executive review is easy to read and provides the important elements of each call.
  • Save A Deal does just what it promises… it saves deals.  These are deals that clearly have an issue and need someone stepping in to make sure the customer gets what they need.
  • PCS Globals Training and Coaching process is very effective.  They review your calls and  rate the  handlers on a variety of important subjects.  
This is an effective Integration  process that should take place every day.   I encourage you to take a look at this service.  This is a great example of how Integration can give you a better ROI.  Remember, it’s not always about more traffic.  Integration can be about  taking advantage of the traffic you already have.  Make sure you have your  automotive ad agency checks this out.
If you’d like to know more on how Integration can help you just give me a shout out.  
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Integration Drives Dealership Traffic

What does Integration mean to  you?  

More Traffic

More Traffic, Less Spend

More Traffic, Less Spend, More Prospects

More Traffic, Less Spend, More Prospects, Greater Market Share

MORe Traffic, Less Spend, More Prospects, Greater Market Share, and a

HUGE Competitive Advantage!

The results are in.  Integration of traditional, digital and social media is the perfect storm. Yes, the market will always be fluid but when you harness the power of integration you really have something.

Integration requires you to look at things differently.  You must stop evaluating traditional, digital and social media as independent silo’s.  They can no longer be single tools.  They must interact!  They must be connected.  

The power of integration is simple. You stay connected with your prospect and customer through the buying cycle.  Your marketing is more viral, more interactive, more responsive and more effective.

Here’s how Wikipedia describes integration.

Integrated marketing communications – Wikipedia, the free encyclopedia

Integrated Marketing Communications (IMC) is the coordination and integration of all marketing communication tools, avenues, functions and sources within a …..
You Get The Picture!
Here’s your starter rules to get started.
  1. Stop treating each media channel as a stand alone tool.  
  2. Ask your self how can I integrate this.
  3. Live by the motto… I Integrate Everything!
Believe me there’s a way to integrate everything.  All  you have to do is ask the question!
Ask your automotive ad agency or search google for more help.  But what ever you do start integrating today!

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Marketing Guru’s… I Bet You’re Not Here Yet!

Integrated marketing is here!  And it’s more powerful than you can imagine.

Talk about a competitive advantage!

If  you want to know what it looks and feels like watch this video from Social.Motive.

Traditional Advertising + Digital Advertising + Social Media

Hold ON!

If you’d like  more thoughts on how to make integrated marketing work just drop me a note.  It will be interesting to see how many Automotive Ad Agencies can connect with this new world.

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How To Get Your Automotive Advertising In Touch With The Digital Customer

The world of automotive advertising is changing quickly.  

No longer can you afford to ignore the development of a  comprehensive strategy for today’s digital customer.  

This video blog will provide some  insight into today’s customer and how you can connect with them.

If your automotive ad agency is not prepared or ready to attack this new world give us a call.  This is what we do.

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What You Should Know About Selling Cars Online Today.

 

It’s always great to get a independent thought about the automotive industry.  Chris Brogan has done this just for  you.  He has just completed buying a car on line.  His experience is valuable intel for anyone in the automotive marketing business.

Here’s his to do list for  you: My thoughts are in (italic).

  • Make your sites more mobile-friendly. Flash doesn’t cut it in the smartphone era.
  • (You need to think like the end user.  Where are they obtaining information and how do I make it easy for them?)
  • Add listening tools to your marketing efforts.
  • (Listening posts are critical. Step one is to make sure you are on top of comments and posts. Think in minutes not hours!)
  • Have a social presence, so you can respond and invite in potential buyers.
  • (You really need a comprehensive plan here. Watch out for internal pit falls.)   
  • Work with the manufacturers’ social media people, like Christopher Barger at GM and Scott Monty at Ford (and your manufacturers of choice).
  • (This is great advice.  If nothing else start reading them daily.)
  • Look for alternatives to the current business models, as sales won’t rush up on gimmicks and discounts alone.
  • (Retail offers don’t sit well in the social world. Fixed op offers are great. Be creative don’t rely on your old retail habits.)
  • Consider the after-sale. I just bought a Camaro SS. Do you doubt that I’m prime for aftermarket and/or related offers? Heck, I couldn’t even find my tripometer reset until this afternoon. I’d be a perfect candidate to build a deeper relationship with, and you’d have a sales funnel extension.
  • (This is where a monthly newsletter come in play.  It’s easy and you have the content if your blogging. Build the relationship!)
  • Equip your buyers with social extenders. People don’t buy cars fast enough for you to build a single relationship. Seek the referral, and the share. Not one local dealership had a Facebook Like button next to each make/model.
  • (This is relationship selling on a scalable platform. Insert social marketing into as many traditional or digital marketing efforts as possible.)
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    Territorial Disputes: The #1 Killer of Social Media Programs

    Don’t choke the messenger.  I’m only reporting on experience!

     If your Automotive Ad Agency or  your Internet department is  staking claim to social media be careful.

    The #1 killer of social media programs is territorialism.  In most cases this starts with people involved in the Internet department.

    Now, I’m sure there are capable people in your Internet department but social media directors they are not.  Just because they work on the Internet doesn’t automatically qualify them for this critical role.

    • Imagine you’re the coach of a football team.  You’re down to one quarterback and he comes up hurt.  You need a replacement.  You need someone to take you to the championship game. 
    • Do you go out and find the best available quarterback to run your offense or do you look to the center.  That’s right the center.  
    •  The center raises his hand and makes his case.  I’ve been handling the ball on every play all season.  I’m the guy that starts every play in pressure situations.  I’m a team player and I’ve been on the team for years.  I think I can do this!

    This is like handing your social media future to your Internet department.

    There’s no track record to even suggest they can be successful.  It won’t be followed with dealership traffic.

    Your Internet department is paid to sell cars today.  How long has it taken you to get the right people in the right place?  Why move them? 

    Don’t be fooled by territorialism.  Keep the right people in the right jobs.

    Don’t move your prize receptionist to a service advisor. Don’t put your best floor guy in the Internet department. 

    So, think twice before you give your social media program over to your Internet department. 

    It may look like an easy solution but from my experience you’ll only lose time, money, opportunity and sales!

     

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    Need A Clear Picture Of Social Media? Here It Is!

    To be effective in social media you’ll need answers to two questions before you embark on the journey.

    1. Where are you headed?   What will it look like once you’re there?
    2. When you arrive  how should you behave?  Are there certain protocols that are important for you to understand?

    Get these important questions answer in this short video!  You’ll be glad you did!

     Make sure your automotive ad agency views this video.

    Let me know your thoughts?

    Who have you been or who do expect to be in the near future?

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    YouTube Has The Numbers Your Automotive Ad Agency Can’t Ignore!

    If you’re wondering the impact YouTube has had on America take a look at these numbers.  

    Remember, YouTube is just a tool and not a magic pill.  Posting a video, to just post a video will not help you obtain your marketing goals.   However,  put the right plan in place with the right videos…… WOW!  What an audience!

    Make sure your Automotive Ad Agency  has a plan  to capitalize on the growth and power of YouTube.  

    Let me know how you’re using YouTube.


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    Have Your Automotive Ad Agency Look At facebook Ads!

    facebook ads are a good idea!

     

    The value of any ad is based on the strategy and the intent of  the ad.

    NOTE:  If you’re not engaged in social media with the right platform facebook ads will be on no value to you.

    Here’s what you get straight from facebook

    Connect with Real People

    • Filter  your target audience from over 400,000,000 facebook userws
    • Offer a relevant value to your target audience for increased success
    • People respond to relevant content

    Create Your Facebook Ad

    • Ads are easy to create
    • Advertise your own web page or something on Facebook like a Page or an Event.
    • Choose to pay per click (CPC) or impression (CPM) in your local currency.

    Optimize Your Ads

    • Track your progress with real-time reporting.
    • Gain insight about who’s clicking on your ad.
    • Make modifications to maximize your results.

    Here is the main reason i think this can work for you and your dealership!  Below are the list of filters you can use.  

    Target Your Audience By:

    • Location
    • Age
    • Sex
    • Keywords
    • Education
    • Workplace
    • Relationship Status
    • Relationship Interests
    • Languages

    I have used this program with good success.  The costs are very reasonable.

    But like any ad,  be sure your automotive ad agency has a well thought out plan before you spend any money.  It is not a silver bullet!   Just another good tool.

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    Build facebook Fans.. One Good Case Study


    There’s one thing all automotive dealerships will need  to be successful in social media.  

    Every dealer regardless of strategy must build facebook fans and twitter followers.  

    One of the primary goals of social media is to build a group of targeted individuals to push your relevant content to.

    As I surf the social world it is clear dealers are having trouble building this audience.  There are many ways to add fans and followers but here is a case study of a successful fan building campaign.

    Classic Chevrolet in Grapevine Texas is the number one volume Chevrolet dealer in America.  They’ve begun a concerted effort to build and grow a social media program.  And as a part of this plan they want to add fans to facebook.

    On Friday  January 22nd a plan was hatched to do two things.

    1) Do a fundraiser for Haiti relief

    2) Increase  facebook  fans     Classic Chevrolet

    The offer was simple.  For every fan of Classic Chevrolet at the end of January the dealership would donate $1 to Haiti relief.  The corporate offices for the dealership jumped and said they would match what ever the dealership pledged.

    Immediately an effort was put out by dealership employees and managers to connect with friends through social networks to get the word out.  The response was tremendous.   

    Over 783 fans were added to the dealership in just 8 days.  The total donation was $2,500.

    But it didn’t stop there.   Classic Chevrolet received publicity from:

    Ft. Worth Star Telegram 

    The Car Guy radio show on local WBAP 

    Fast Company 

    The story went on to be picked up by several additional media outlets.

    This is a terrific case study of one social media idea with three great outcomes:

    1) Raised $2,500 for Haitian relief

    2) Classic Chevrolet added over 700 fans

    3) Classic Chevrolet received extensive Free Publicity 

    Look for opportunities to add followers and  tie in great causes they  create a real win win.

    If you’ve had some success stories like I would love to hear about them.

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